This Privacy Policy explains how personal data is collected, used, and protected when you visit https://hellolifeafter50.com (“the website”).
Who we are
Hello Life After 50 is a personal website created and maintained by Dr Nicky Priaulx, based in the United Kingdom.
Website: https://hellolifeafter50.com
Contact email: nickyp@duck.com
What personal data we collect and why
Website analytics
We use Google Analytics to understand how visitors use the site (for example, which pages are read most often and how people arrive at the site).
This data may include:
- Pages visited
- Time spent on pages
- Referring websites
- Approximate location
- Device and browser information
Google Analytics uses cookies and similar technologies. IP addresses are anonymised where possible.
Legal basis: Consent (via our cookie banner)
Mailing list and email communications
If you choose to subscribe to emails or updates, we collect the information you provide (typically your email address and, if supplied, your name).
Email communications are managed using MailerLite, which stores data securely and complies with GDPR requirements.
You can unsubscribe at any time using the link in any email we send.
Legal basis: Consent
Comments (if enabled)
If visitors leave comments on the site, we collect:
- The data shown in the comments form
- The visitor’s IP address
- Browser user agent string
This helps with spam detection.
An anonymised string (hash) of your email address may be shared with the Gravatar service to check whether you have a profile image associated with your email address. Gravatar’s privacy policy: https://automattic.com/privacy/
Once approved, your comment and profile picture (if applicable) are publicly visible.
Legal basis: Legitimate interest
Cookies
Cookies are small text files stored on your device. We use cookies for:
- Site functionality
- Analytics (Google Analytics)
- Remembering your cookie preferences
Cookie consent is managed via a WordPress-provided consent tool. You can change or withdraw consent at any time via the cookie settings on the site.
For more information about cookies, visit: https://www.allaboutcookies.org
Embedded content
Articles on this site may include embedded content (for example videos, images, or articles from other websites).
Embedded content behaves as if you visited the other website directly. These sites may collect data about you, use cookies, or track your interaction according to their own privacy policies.
Advertising and remarketing
We may, in future, use Google Ads or similar platforms, including remarketing features.
This would allow ads related to this site to be shown to people who have previously visited it. Any such activity would rely on cookies and would only occur where consent has been given.
Who we share your data with
We do not sell or rent personal data.
Data may be processed by trusted third-party services acting as data processors, including:
- Google (analytics and advertising)
- MailerLite (email communications)
- WordPress and associated plugins
- Automated spam detection services
All third parties are required to handle data in accordance with GDPR.
How long we retain your data
- Analytics data is retained according to Google Analytics settings
- Mailing list data is retained until you unsubscribe
- Comments and their metadata are retained indefinitely unless requested otherwise
Your rights under GDPR
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Withdraw consent at any time
- Lodge a complaint with the UK Information Commissioner’s Office (ICO)
To exercise your rights, please contact us using the details above.
Where your data is processed
Some data may be processed outside the UK or EEA (for example by Google or MailerLite). In such cases, appropriate safeguards are in place to ensure GDPR compliance.
Changes to this policy
This privacy policy may be updated from time to time. The latest version will always be published on this page.
Last Updated: 10 February 2026.